Episode - Psaphon: Ancient Greek, 1st Ad Campaign
This week, John Ciardi turns his etymological prowess to Greek mythology, tracing the history of Psaphon's audacious attempt to make himself known across the land. The result, he explains, was the first ad campaign.
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NPR: On Words with John Ciardi
Category: Arts & Entertainment
Last update: Fri Nov 21 22:34:44 -0800 2008
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