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Episode - Words Embellished by Ad Industry

Words Embellished by Ad Industry

3m 30s

08-07-07

What's in a name? When it comes to products on the market, suggests John Ciardi, it may boil down to whatever sells. Whether it's the "Hudson seal" coat made from an imaginary animal, or "German silver tableware" that is neither German nor silver, savvy advertisers have used language not just to inform but also to mislead.

 

Podcast

 NPR: On Words with John Ciardi

NPR: On Words with John Ciardi

Category: Arts & Entertainment

Last update: Fri Nov 21 22:34:44 -0800 2008

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